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The Baldwin Piano Company is an American piano brand. It was once the largest US-based manufacturer of keyboard instruments and known by the slogan, “America’s Favorite Piano”.

Original Piano Maker(s)
Dwight Hamilton Baldwin (1821 – 1899)


Date Established


Original Location(s)
Cincinnati, Ohio


Notable Dates

  • 1873 — Baldwin partnered with Lucien Wulsin (1845-1912).

  • 1880 — Robert A. Johnson became a partner.

  • 1884 — Albert A. van Buren, George W. Armstrong, Jr., and Clarence Wulsin all became partners after Johnson passed away.

  • 1890 — Baldwin declares he wanted to manufacture “the best piano that could be built.”

  • c. 1891 — Baldwin built factory and manufacturered first Baldwin vertical piano, with designer John Warren Macy; it also became their headquarters.

  • 1895 — Baldwin introduced first Baldwin grand,also designed by Macy.

  • 1899 — Baldwin passed away and by 1900 Lucien Wulsin and George Armstrong took control over the company (with Wulsin at the helm).

  • 1900 — Baldwin grand won Grand Prix at the Paris Exhibition.

Notable Dates (cont.)

  • 1904 — Baldwin won Grand Prize at the St. Louis Exposition.

  • 1905 — Baldwin player piano introduced.

  • 1912 — After Wulsin’s death, George Armstrong, Jr. took charge of the company.

  • 1914 — Baldwin won Grand Prize at London.

  • 1926 — Lucien Wulsin II succeeded Armstrong as the head of the company.

  • 1946 — Baldwin introduced their electronic organ.

  • 1961 — Lucien Wulsin III succeeded his father and became president of the company.

  • 1974 — Dick Harrison succeeded Wulsin III and named president of the company.

Innovation(s) / Patent(s)

  • 1956 — Awarded patent for Trinkle (41 Ply Pinblock).

  • 1960s — Awarded patent for Acu-JustTM Hitch Pin Design.

Current Owner(s)

Gibson Guitar Corporation; pianos manufactured in two factories in China.


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The Baldwin Piano Company holds a storied legacy as an iconic American piano brand, boasting a rich history steeped in craftsmanship and musical innovation. Once hailed as the largest US-based manufacturer of keyboard instruments, Baldwin earned widespread acclaim under the enduring slogan, “America’s Favorite Piano.” With a commitment to excellence and a dedication to quality that has stood the test of time, Baldwin pianos have become synonymous with musical excellence and artistic expression.

Founded in 1862 by Dwight Hamilton Baldwin, the Baldwin Piano Company quickly became a leading producer of pianos renowned for their superior sound quality and meticulous craftsmanship. Throughout its illustrious history, Baldwin has remained at the forefront of piano innovation, pioneering advancements in design and technology that have revolutionized the industry. From the majestic grand pianos that grace the world’s most prestigious concert halls to the versatile upright pianos cherished in homes and studios worldwide, Baldwin instruments continue to captivate audiences with unparalleled beauty and exquisite musicality.
One of the hallmarks of Baldwin pianos is their exceptional attention to detail and commitment to using only the finest materials and craftsmanship.

Each Baldwin instrument is meticulously crafted by skilled artisans who uphold the brand’s legacy of quality and precision, ensuring that every piano meets the highest standards of excellence. Whether it’s the majestic resonance of a concert grand or the intimate warmth of an upright, Baldwin pianos offer a rich and expressive tonal palette that inspires musicians to reach new heights of creativity and performance.
For those searching for a new piano for sale, Baldwin offers diverse instruments to suit every taste and budget. Whether you’re a professional pianist seeking a concert grand to command the stage or a budding enthusiast needing an upright piano for your home, Baldwin has the perfect instrument to fulfill your musical aspirations. With a reputation for reliability and longevity, Baldwin pianos are a sound investment and a cherished heirloom that can be passed down from generation to generation.

The enduring popularity of Baldwin pianos can be attributed to their unwavering commitment to quality and innovation and their dedication to customer satisfaction. From the iconic Baldwin grand pianos favored by renowned artists and performers to the beloved upright models cherished by families and students alike, Baldwin continues to uphold its legacy as “America’s Favorite Piano.” With a blend of timeless elegance, superior craftsmanship, and exceptional musical performance, Baldwin pianos remain a symbol of American ingenuity and artistic excellence, inspiring generations of musicians to create and express themselves through the power of music.

For prices on any of our Baldwin Pianos,
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